Landing page and conversion platform

Leadpages

Software category

Build landing pages. Test what happens next.

Leadpages is a page-building and conversion platform for creating landing pages and websites, collecting leads, running tests, and reviewing visitor behavior and campaign results.

Visit LeadpagesPlan features, trials, usage limits, integrations, pricing, and data tools are set by Leadpages and may change. Page publishers remain responsible for notices, consent, and lawful data collection.
Software

Campaign path

Move from an idea to a measurable page.

Leadpages combines publishing and conversion tools in one service. Availability varies by the current plan and account configuration.

01 · Build

Create the campaign page

Start with the page editor, templates, or supported AI tools to create a landing page or website.

02 · Connect

Capture and route leads

Use forms and supported integrations to collect lead information and pass it into the rest of a marketing workflow.

03 · Test

Compare page variations

Run supported A/B tests and use available personalization tools to compare different page experiences.

04 · Observe

Review behavior and results

Use available analytics, heatmaps, and conversion tracking to review how published pages are performing.

The conversion workspace

Build, capture, test, and understand.

Leadpages groups its tools around the lifecycle of a campaign page, from the first build through lead collection and performance review.

Create

Pages and sites

Build landing pages and websites using the visual editor, templates, and currently available assisted-creation tools.

  • Landing page builder
  • Websites and templates
  • Brand kits and domains
Capture

Forms and connections

Collect lead information and connect supported services so page responses can enter the wider campaign workflow.

  • Form collection
  • Popups and alert bars
  • Integrations and API
Optimize

Testing and personalization

Compare page experiences and use available routing or personalization tools to refine a published campaign.

  • A/B testing
  • Smart Traffic
  • Dynamic text and personalization
Measure

Analytics and visitor signals

Review available campaign reporting and behavioral signals while meeting applicable notice, consent, and privacy requirements.

  • Campaign analytics
  • Heatmaps
  • Visitor and conversion insights

Information sources

Check the current source.

Page information last verified 2026-08-25.